Mary Fard
Creative Artist | Art Direction & Design Solutions | Senior Designer
Designer and Creative Lead, Art Director with 15+ years of experience in concept development, team leadership, and immersive brand storytelling across event agencies, SVOD platforms, and brand studios. I’ve delivered impactful live events, interactive installations, and multimedia content for bold, disruptive brands.
With a strong foundation in academia and research, I’ve also collaborated with government agencies, NGOs, journalists, and community organizations on communications and development projects.
Bilingual, highly organized, and solutions-driven, I thrive in fast-paced, collaborative environments where creativity meets purpose.
With a strong foundation in academia and research, I’ve also collaborated with government agencies, NGOs, journalists, and community organizations on communications and development projects.
Bilingual, highly organized, and solutions-driven, I thrive in fast-paced, collaborative environments where creativity meets purpose.
For me, design is always about striking the right balance between form and function and putting real heart into creating work that feels meaningful. Take your time exploring the site, and feel free to reach out if you’d like to connect.
I’ve loved design for as long as I can remember. Every project is personal; I pour my energy, curiosity, and passion into it. What you’ll find here is not just a portfolio, but a glimpse into my world of colors, shapes, and stories. Come along for the journey, and maybe we can create something together.
Hard Skills:
Design Software Proficiency: Mastery of tools like Adobe Photoshop, Illustrator, and InDesign is essential for creating graphics and layouts.
UI/UX Design Tools: Proficiency in software such as Figma or Adobe XD
Wireframing and Prototyping: The ability to create visual representations of user interfaces to plan user flow and test designs.
Visual Design Principles: A strong foundation in concepts like lines, shape, texture, scale, and emphasis to create visually compelling designs.
Print Design & Production: Understanding file formats and different printing processes for physical media.
Color Theory: Knowledge of how colors evoke emotions, set a tone, and create balance and harmony in designs.
Typography and Layout: A deep understanding of typography for readability and aesthetics, along with the principles of visual hierarchy and composition.
Proficiency in Presentation Tools: Skilled in creating impactful presentations using Keynote, PowerPoint, and similar platforms.
AI Tools and Software: Experience with platforms like OpenAI, Adobe Firefly, and MidJourney to enhance creative workflows and generate innovative outputs.
Photography: Ability to capture, edit, and integrate photographic content into design projects for both digital and print.
Trend Awareness: Strong ability to identify and interpret emerging design and cultural trends, and translate them into relevant creative outputs.
Soft Skills:
Creativity: The ability to generate new and innovative ideas for designs.
Communication: Effectively conveying design ideas, justifying decisions, and collaborating with team members and clients.
Empathy: Understanding and sharing the feelings of users to create user-friendly and intuitive experiences.
Problem-Solving: Identifying issues and developing creative solutions within design challenges.
Collaboration: Working effectively in teams, listening to feedback, and incorporating different perspectives.
Adaptability: Being flexible and able to tweak designs and approaches in response to changing requirements and feedback.
Attention to Detail: A meticulous focus on details to ensure high-quality and error-free final products.
Curiosity and Flexibility: A willingness to learn and adapt to new technologies and design trends.
Concept Development & Storytelling: Skilled at taking an idea, developing it further, and crafting a coherent narrative that makes complex concepts clear and engaging.
Teaching & Mentoring: Capable of guiding others by sharing knowledge, tools, and design principles effectively.
Patience: Remaining calm and composed while handling challenges, revisions, and collaborative feedback cycles.