Professional Summary
Vancouver-based Design Lead with 15+ years of experience in Dubai and global markets, specializing in large-scale design, brand activations, immersive events, and 360° campaigns for Expo 2020, COP28, Lexus, lululemon, Netflix, Adidas, Bacardi, and other world-class clients. I lead cross-functional teams of up to 30 creatives, manage CAD $1–2M budgets, and build senior client relationships, while integrating AI-assisted workflows and leveraging university-level teaching expertise to craft story-driven experiences. I bring additional strength in research-based communications for government and NGO partners.
Vancouver-based Design Lead with 15+ years of experience in Dubai and global markets, specializing in large-scale design, brand activations, immersive events, and 360° campaigns for Expo 2020, COP28, Lexus, lululemon, Netflix, Adidas, Bacardi, and other world-class clients. I lead cross-functional teams of up to 30 creatives, manage CAD $1–2M budgets, and build senior client relationships, while integrating AI-assisted workflows and leveraging university-level teaching expertise to craft story-driven experiences. I bring additional strength in research-based communications for government and NGO partners.
Skills
Technical & Presentation Skills
Adobe CC (Photoshop, Illustrator, InDesign, After Effects, Premiere), Figma, AI Design Tools, Pitch Decks, Photography
Technical & Presentation Skills
Adobe CC (Photoshop, Illustrator, InDesign, After Effects, Premiere), Figma, AI Design Tools, Pitch Decks, Photography
Creative Leadership & Storytelling
Experiential Design, Brand Narratives, Stage Design, Concept Development, University Teaching, Team Leadership
Experiential Design, Brand Narratives, Stage Design, Concept Development, University Teaching, Team Leadership
Project & Information Management
Agile Workflows, Budget Management (up to $2M), Vendor Coordination, Timeline Control, Cross-Agency Collaboration
Agile Workflows, Budget Management (up to $2M), Vendor Coordination, Timeline Control, Cross-Agency Collaboration
Education
Master of Arts, Media & Communication Management — Middlesex University Dubai, 2012–2014
Master of Arts, Media & Communication Management — Middlesex University Dubai, 2012–2014
Bachelor of Arts, Applied Multimedia — SAE Institute Dubai, 2010–2012 | Graduated with Honors
Bachelor of Arts, Graphic Design — Soureh University of Arts and Design, 2004–2007
Experience
Graphic Designer / Art Director — North Vancouver, BC
Freelance | 04/2025 – Present
Graphic Designer / Art Director — North Vancouver, BC
Freelance | 04/2025 – Present
Delivered brand identity, pitch decks, and visual campaigns for global clients including CR7 (Cristiano Ronaldo Live in Riyadh), Cadillac, Salmani Architecture Summit, Al Hosn Festival, Pangaia, and DNA Company.
Developed 360° visual assets and collateral, aligning brand storytelling across digital and print for 10+ campaigns.
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Creative Lead — Dubai
Lexicon Lore | 02/2023 – 02/2025
Lexicon Lore | 02/2023 – 02/2025
Directed creative strategy for 20+ experiential brand activations and events (Expo, COP28, PureHealth, PIF, Volvo, New Balance, Lululemon, Masdar, AllSaints, Geely, etc.).
Led and mentored a team of 2D/3D designers, ensuring cohesive, on-brand delivery.
Built pitch decks and copy while managing CAD $1–2M budgets; delivered 100% on-time/on-spec projects, lifted proposal win rate by 50%, and strengthened stakeholder relationships.
Designed immersive stages, opening shows, and interactive installations that attracted 50K+ visitors and secured repeat business.
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Freelance Art Director / Designer / Creative Lead — Dubai & Abu Dhabi
Event Lab – DWTC (Dubai World Trade Centre) | 08/2018 – 01/2023
Event Lab – DWTC (Dubai World Trade Centre) | 08/2018 – 01/2023
Directed design for 30+ high-profile campaigns and government projects—including Expo 2020 pavilions, GITEX, DWTC, and Foodex—improving event satisfaction by 20%.
Developed spatial concepts and brand assets for Adidas, Bacardi, Lexus, Aston Martin, Sephora, Soundstorm Festival, Mutek Festival, and more.
Coordinated cross-agency teams, aligning print, digital, and live-event touchpoints under tight deadlines.
Produced pitch decks and visual toolkits that accelerated client approvals by 20% and secured repeat contracts.
Designed web and print collateral to ensure brand consistency (logos, brochures, VIP invitations, web banners, etc.) for major trade shows including Gitex Technology Week, Gulf Host, The Specialty Food Festival, Yummex, Mutek, Seafex, and Gulf Food Manufacturing.
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Regional Creative Studio Manager / Head of Design Department — MENA
iflix.com | 03/2017 – 07/2018
iflix.com | 03/2017 – 07/2018
Managed regional creative studio across 9 countries, leading designers and coordinating workflow.
Oversaw distribution of design projects, managed timelines, and ensured on-brand creative delivery.
Led major design projects from concept to completion.
Winner of the iflix Hackathon & Aspire Award (high-potential, high-performance employee).
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Graphic Design & Social Media Marketing Lecturer — Dubai
SAE Institute | 02/2016 – 02/2017
SAE Institute | 02/2016 – 02/2017
Taught digital advertising and design for social media, content marketing, and brand presence.
Delivered courses on Adobe Creative Suite and design fundamentals.
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Freelance Creative Consultant — Dubai
GPS Marketing Agency | 03/2016 – 11/2016
GPS Marketing Agency | 03/2016 – 11/2016
Managed projects for new clients, including pitch preparation and presentation design.