In November 2023, I had the privilege of serving as Creative Director at Lexicon Lore, where I pitched and won the concept for the ADSCC Bone Marrow Transplant and Cellular Therapy Congress in Abu Dhabi. Leading the creative vision, I guided the storytelling, design direction, and experiential approach that secured the trust of our client and brought the project to life under the patronage of His Highness Sheikh Khaled bin Mohamed bin Zayed Al Nahyan.
Taking place from 18-19 November 2023 at Emirates Palace Mandarin Oriental, the congress supports the strategic vision shared by PureHealth and ADSCC, towards revolutionising healthcare globally.
Link to the event
