In my role as Creative Lead I pitched the below concept for Volvo’s pop-up activation at Dubai Design District, a brand experience designed to immerse audiences in Volvo’s design philosophy while offering dynamic options for test drives. I led the creative storytelling and design direction, the flow of the whole presentation, transforming a temporary space into a lifestyle-driven journey that invited guests to explore, engage, and step directly into the driver’s seat. all aligned with the sustainable and future forward looking of the UAE.
